Introduction – Use Social Media To Market Your Business These 15 Awesome Ways
Did you know that there are over 4.3 billion active social media users as of 2021?
Did you also know that as of April 2021 four of the 10 most visited websites in the world were social media?
We have counted YouTube as a social media and will continue to do so for the simple reason that it can be used to grow your business online like other social media platforms like Instagram and Facebook.
You can also use it to do many of the things we will discuss that you can use social media to market and grow your business in this article.
Social media is used by nearly everyone in the world. This blog post will discuss how to use social media for marketing your business.
We would like to teach our readers how they can start using social media today to get more brand awareness, leads, customers, and clients for their business.
We would like to give them helpful and actionable tips that they can use today in their business to start growing their business online.
Let us get started!
- Introduction – Use Social Media To Market Your Business These 15 Awesome Ways
- Download Our Free eBook
- The Power Of Social Media To Grow Business
- No. 1 Using The Right Platform For Your Business
- No. 2 Create An Online Community
- No. 3 Build A Relationship With Your Community
- No. 4 Improve Your Product And Service Development Process
- No. 5 Increase Brand Awareness
- No. 6 Increase Lead Generation
- No. 7 Get More Website Traffic
- No. 10 Optimize Your Performance
- No. 11 Learn The New Trends
- No. 12 Quality Trumps Quantity
- No. 13 Monetize Your Efforts
- No. 14 Learn More About Your Ideal Customer
- No. 15 Run Ads
- Conclusion – Use Social Media To Market Your Business These 15 Awesome Ways
Download Our Free eBook
The Power Of Social Media To Grow Business
There are over 4.3 billion social media users in the world and as of 2021 and four of the 10 most visited websites in the world in 2020 were social media. These stunning statistics show how popular social media is with nearly everyone around the globe.
You can use social media for marketing your business quite easily and without investing a lot of upfront money.
It can also help businesses grow their brand awareness, leads, customers, and clients by teaching them how they can use Social Media today to get started on achieving their goals for their business online.
But what makes social media so popular and so easy to use to grow your business?
Social media offers a low-cost, easy way for people and businesses to reach a wide audience.
The recent explosion of mobile devices also means that more people are able to be on social media all the time.
Social media also offers a global customer base of over 2 billion active monthly users.
And, it’s how many of us get our news in the first place!
Every morning when the average person wakes up they roll over in bed, pick up their phone, and check their social media for updates.
Then they check their email and if the apocalypse didn’t come and all their family members are still in the house with them.
And you know what?
They expect to find out that the apocalypse happened while they slept by social media before they hear about it on the news!
But all fun and jokes aside the moral of the story still stand: people use and love social media so much that it has replaced the traditional ways of communicating, marketing and advertising, and even growing your business.
But how can you use social media to market your business and how can it grow your business online?
In this blog post, we will be teaching you 15 ways to use social media to market your business and grow your business online.
Let’s get started!
No. 1 Using The Right Platform For Your Business
The first thing to consider when you decide to use social media to market your business is choosing the right platform for your business.
Some of the most popular social media platforms for business are Facebook, Twitter, LinkedIn, Instagram, and Pinterest.
However in recent times, and months even, we have seen other platforms like YouTube, Tik Tok, and Clubhouse start being used by businesses to attract and build a relationship with their audience.
The most important thing to take away from this step is that there are many different social media and they are not all equal.
In fact, different social media are more effective than others for different types of businesses and different types of marketing objectives.
For example, Instagram is best used for building a relationship with your audience. It is most effective when it is used to post pictures and engage with your audience by using comments, pictures, video content, live streaming, and influencer marketing.
Whenever you use Instagram to grow your business it would be best to use it in such a way that your audience stays on the platform.
The reason why you should take this into consideration is that Instagram and other social media do not like it when their users leave their platforms to visit your website.
That is because they don’t make money from visitors who leave their platform. You will learn how to do this easily in step 15.
Instagram is most effective when you want to connect with users between the ages of 14 to 35.
Another example is popular social media platform for professionals, LinkedIn.
LinkedIn is most effective when it is used for building a relationship among business professionals.
This means that when you want to create a network of associates and business partners LinkedIn is your best solution.
This also means that it is the best platform for doing B2B marketing and business development.
For this reason, you can see that LinkedIn is more effective for building effective business relationships compared to Instagram.
Whenever you decide to start social media marketing to grow your business you must keep these points in mind.
To help you decide which platform is best for your business and customers we have prepared a detailed guide that will teach you about all the different social media platforms, their strengths, their weaknesses, and how best to use them to grow your business.
You can find that blog post here: How To Choose The Best Social Media Platform To Market Your Business In 2021
No. 2 Create An Online Community
Another way to use social media to market your business is by creating an online community.
An online community is a space where people can congregate and interact with each other.
It is also the best place to engage with your clients, customers, partners, and employees.
Online communities can be a powerful tool to use to grow your business online.
You can use an online community to grow your business in many ways such as:
- By growing a loyal and engaged audience,
- By becoming an authoritative source on the topics that matter most to your prospects and customers
- By generating leads
- Generating traffic to your website
The first way how you can grow your business with social media is when you create a space where people feel like they belong – even if it’s just for one hour per week.
You want them to be able to connect with each other so they will have their own allegiance or bond created between themselves as well as towards the brand. And this should happen organically!
It’s not about forcing connections or interactions; it’s about being authentic while ensuring transparency.
One way that you can use social media to create this effect is by creating a Facebook group around your business idea. You can also create an online community with a YouTube channel for your business.
The main idea is to create a place where your audience and prospects can interact and learn more about your business, your products, and your services.
You will do this by providing valuable content around the problems you solve.
For example: if you are a real estate agent then you would create a Facebook group or Instagram page dedicated to teaching homeowners and prospective homeowners all they need to buy a house in your area.
By posting frequently and interacting with your audience when they comment and ask questions your online community will begin to grow.
You can use this to market and grow your business online because it will establish you as an industry expert.
It will build much-needed trust with your prospects and leads.
They will know you and trust you more because they have gained so much value from you and have been interacting with your business and brand for so long that they won’t feel as hesitant or uncertain about doing business with you.
This will happen because they will trust you more from being helped by you so many times.
No. 3 Build A Relationship With Your Community
Building a relationship with your community is the third way that you can use social media to market your business.
In the section above we taught you how to start your own online community and why you should do it.
In this section, we’d like to teach you how to build a relationship with your online community and how that will help you to market your business online.
Following on our example from above with the real estate Facebook group by the real estate agent you can build a relationship with them by posting frequently about relevant topics and issues.
You would teach them about financing, valuations, home maintenance, Escrow, mortgages, refinancing, interior design, landscaping, the best places to buy furniture, etc.
In all this, you have not told them that you would like to get more real estate clients.
Instead, you prove to them that you can be of service by providing information that can help them on their journey to being a homeowner or help them take better care of their homes to get the highest resale value.
Building a relationship with your prospects and leads can help grow your business by how you’re perceived.
If your prospects feel like they have a personal relationship with the brand and how that is expressed through social media then they will be more likely to buy from or invest in your business as opposed to someone else’s.
That’s because when people know, like, trust, and believe in something it makes them want to engage with it even more!
And how do we gain these four things?
We get this by building relationships: being there for our audience when they need us; providing value over time without expecting anything back right away; connecting emotionally so that connections matter & last longer than just hitting “like” on Facebook posts; expressing care about what their concerns are.
This can result in leads converting into loyal customers that support your business for many years.
No. 4 Improve Your Product And Service Development Process
Another way to use social media to market your business is by using the online community you build on different social media platforms to get information from your customers and prospects.
The information that you get from your customers and prospects on social media can be used to improve your product and service development process.
Product development is how your company makes money, and how you’re able to improve your business.
But how can product development be improved?
Utilize the feedback of your most loyal customers and prospects by asking for their opinions on social media about what they would like added or made different in a new product.
Once you have this information from them, meet with your research team to discuss how best to make adjustments that offer the highest ROI (return on investment).
This will involve understanding how much research should be done before making any kind of changes as well as mentally preparing yourself for the possibility that an idea may go through some revisions before it’s determined finally.
By improving how you conduct business in this way between customer input and listening to each of your customers and the Research and Development (R&D) team you will be able to provide products and services that are more tailored to your customers and clients.
This will result in better satisfaction from using your business that will be reflected in your revenues.
The business that produces the best quality products and services will always survive.
No. 5 Increase Brand Awareness
One of the benefits your business will experience when you use social media to market your business is an increase in brand awareness.
Having active and engaged social media profiles for your business and using them appropriately will allow you to have an increased awareness of how people perceive your brand.
This is one way that you can measure how well or how poorly the marketing campaign has been going, how effective it’s been at generating new leads, customers, and clients as well as how much of a following you’ve gained on various platforms such as Twitter or Facebook.
The more content that is shared about your company means better chances for someone who doesn’t know about your company yet to stumble across it online through Search Engine Marketing (SEM) or Search Engine Optimization (SEO) which could lead them to become a customer in the future.
By building up a large enough fanbase on these different social media channels you’re able to build trust with a wider audience on more platforms than if you stuck to one platform.
Brand awareness can help your business grow by making it easier for people to find you when they’re looking for a product or service similar to yours.
Brand awareness also helps your business to grow online by making your brand more visible and memorable to your target audience.
This can be achieved with how you share content on social media, how often you post, and how much engagement the posts receive from people who are interested in what is being shared about your company.
Replying to all the comments on your social media posts, asking a question on each post to improve engagement, and encouraging your followers to share with their friends are also ways to improve your brand awareness.
Build up a strong online presence by using social media marketing tactics and have more brand awareness so that it’s easier for potential clients to find your business when they’re looking for something similar to what you offer.
For example, if someone wants a new pet like a dog or cat, or bird they might do an internet search for retailers of those items near them after doing some research first (SEO) such as finding out which ones have good reviews or maybe even contacting different providers directly via phone call or email inquiry.
If they find you and your business on social media networks like Facebook, Twitter, or other sites that are popular with people who want pets then it’ll be easier for them to come across the information about how many dogs or cats you have available.
When someone sees how active and engaged your followers are in interacting with what is shared about your company online as well as how much content there is from various sources (links back to articles written by clients, positive reviews of products) it will increase the chance they buy from you.
That is because their impression of how reputable your business is has been improved through knowing these details. Seeing other people just like them interact with your business will also make them feel more comfortable and confident in doing business with you.
This is just one way how increased brand awareness from using social media to market your business can benefit your business positively.
No. 6 Increase Lead Generation
Another huge benefit your business will experience when you use social media to market your business is how it can improve your lead generation campaigns.
In digital marketing, a lead is any potential customer who has shown some form of interest in what your company offers.
This could be from how many followers you have on social media, how engaged they are with the posts shared about your business, or how many people liked and commented on that post that showed an interest in buying something like a product or service from your company.
Lead generation is the most important part of your business’s success as it is the lifeblood of your business.
It is what supplies your business with customers and clients on a consistent basis. This results in profits.
You can learn more about lead generation by using the following free resources:
- Lead Generation Complete Guide: From Basic To 5 Powerful Strategies
- 16 Powerful Email Marketing Lead Generation Strategies
- 16 eCommerce Lead Magnets And Marketing Strategy For Explosive Growth
- How To Use Organic Traffic And Inorganic Traffic Plus 7 Explosive Online Success Tips
- Website Traffic Guide: How To Convert Cold, Warm, And Hot Traffic
Social Media is a powerful tool for marketers that can help get your products and services in front of your desired audience.
The goal of using social media to market your business in this step is to generate leads that could lead them into becoming a customer in the future.
By building up a large enough fanbase on different social media channels you’re able to build trust with an even wider audience than if you stuck to one platform.
Social media also offers you an alternate platform to connect with prospects who can become leads and customers for your business.
Brand awareness can help your business grow by how easy it is for people who are looking for some product or service that you offer to find out valuable information about your business.
This information can answer important questions that can lead to a sale like:
- What is the price of your product?
- What types of products and variety of products do you have?
- How good is your customer service?
- What are your customer’s experiences with your products?
- How have your products or service helped other prospects like them that are trying to solve the problem they have?
This results in increased lead generation because when someone sees how active and engaged your followers are, and learn more about your products and services.
It will help them to know that this would be a positive experience if they were to buy one of our products or use your business to solve their problems.
No. 7 Get More Website Traffic
One of the best things about social media marketing is how it can help you get more website traffic and have better search engine optimization.
This means that when someone visits your business’s homepage through a link on Facebook or Twitter, they’ll be able to find what they’re looking for easier because there will be keywords in those posts which match their queries.
This results in higher conversion rates (the percentage of people who visit your site and end up completing an action like buying something) online than if no one was using social media to market your business.
Some quick and easy ways to use social media to increase traffic on your website is by:
- Placing a link to your website in your social media account description
- Adding a link to your website in social media posts
- Creating post templates for social media with links to your website
- Mentioning your website to your social media audience
- Adding a review of your website on social media
- Posting how-to videos that show how to use features on your site
These are all just some simple ways to use social media to increase your website traffic.
No. 10 Optimize Your Performance
Another way that your business can benefit when you use social media to market your business is that when you will be able to use the reporting and metrics of your posts’ performance.
By analyzing and optimizing the performance of your posts you will have a better idea of the type of content that connects with and resonates with your audience.
This can massively improve the effectiveness of your Inbound Marketing and Content Marketing Campaigns.
Content Marketing is how you use your website, blog posts, and social media to market your business. It’s how you create content for the express purpose of getting traffic or leads from that article that can help grow your business online.
This is how it works:
- You write a blog post about how to connect with a younger audience by giving them what they want
- You promote that blog post on your social media channels and website because you want to reach an audience who would be interested in how to connect with a younger generation
- The people who read the article are then exposed to your business’s brand name and logo which will help make them more familiar.
They see how knowledgeable you are about this topic and how you can help them with their problems.
- They are then more likely to follow your social media posts or subscribe to your newsletter which will build a relationship between you two
- The next time they want information about this topic, they’ll know where to go because now they’re familiar with the business that helped them out before.
Inbound Marketing is how you use content to attract customers or how you create the type of content that your audience is looking for.
You can learn more about Inbound Marketing and Content Marketing by checking out the free resources below.
- Inbound Marketing: All You Need To Know 2021 Plus Effective Strategies
- Content Marketing: All You Need To Know 2021 Plus Effective Strategies
- Outbound Marketing: All You Need To Know 2021 Plus Effective Strategies
- Search Engine Marketing: All You Need To Know In 2021 And A Powerful Strategy
They will teach you all you need to know about content marketing and inbound marketing. You will also learn how to use them to grow your business online.
When you use social media to market your business and improve the effectiveness of your Inbound and Content marketing campaigns you will have the opportunity to learn how to use social media to get more leads, customers, clients, and profits.
No. 11 Learn The New Trends
In online marketing, it is important that you stay with the trends.
By staying with the trends you will know the type of content, such as videos and pictures, that is resonating with your prospects.
For example, one of the most popular and revolutionary trends that marketers have used to grow business from social media is using memes and short funny videos called Vines to promote their products and services.
By using these latest strategies and effective marketing techniques to connect with your audience on social media you will also have an advantage in communicating effectively with your prospect.
This will help you to build a deeper, more meaningful relationship with your prospects and eventually convert them into becoming customers and clients.
Using social media to learn these trends is very easy.
All you need to do is to keep active on your social media platform and you will see your target audience use these trends to communicate with each other.
By improving your ability to speak your customer’s language and to communicate with them the way that they feel most comfortable you will have a huge advantage in selling your products and services to your customers.
This will give you a direct increase and leads, new clients, new customers, sales, profits, brand awareness, and revenues.
This is just one simple advantage you can get when you use social media to market your business.
No. 12 Quality Trumps Quantity
Another way that you can use social media to market your business is to take advantage of the fact that social media users are more inclined to look at your pictures, posts, reviews, and videos on your social media account than on your website.
This means that you can use your social media accounts to display the quality of your products and services.
One of the ways that you can do this is by posting pictures of your products.
Another way that you can do this is by using videos on your social media to review your products and your services.
You can also post video testimonials of how your products and services have held your customers and clients.
What this will do for your business is that it will provide for your prospects evidence of the high-quality products and services that you have.
One of the previous advantages that we discussed using social media to market your business is that it can help to improve your product and service development.
When you use these two advantages together you will have the best effect on your prospect because they will see firsthand that your company is the best solution for solving their problems.
They will also learn from your past customers how well your products are problems because your customers will be engaging with your social media accounts.
Another way that you can use social media to market your business is by increasing the number of posts on your social media account that speaks about the problems that you solve and then you can recommend the solution that your company offers to that problem.
This will be very helpful in showing your customers for your prospects that your product or service is a good fit for their problems.
No. 13 Monetize Your Efforts
One of the biggest advantages of social media is that you can use it to build an audience around your interests.
For example, if you are a fan of boats then you can start an Instagram and Facebook account about boats for a very low cost.
In fact, you can do it for free and you can continue to build an audience or online community on these platforms around your fondness for boats.
After a year or two of growing your audience on Facebook and Instagram around your love for boats, you can eventually start to monetize a product or service that is related to your interest and your Niche.
For example, after a year you might have a few thousand followers on Facebook and Instagram and you will have a dedicated following that trusts your advice on boats.
You can then start to monetize your investment into these platforms by simply signing up to become an Amazon affiliate and linking back to these products from Amazon that you recommend your followers on social media to use to solve their problems.
The way this works is that you build authority, trust, and recognition around a niche that you’re interested in and when your following is big enough and you have enough engagement and traction on your posts you can start to market a product or service.
It is easiest to become an affiliate marketer in this situation because you don’t have to create a product or service or manage a business to monetize your audience.
All you need to do is sign up to an affiliate network and post affiliate links to your products.
By posting affiliate links your customers will not pay any extra fee for the product or service but you will earn a small commission for every sale that you generate for the company.
This is just one simple example of how you can use social media to monetize your efforts.
It works the same way for a business because a business can also be an affiliate of another business.
One way this works is that digital marketing agencies are normally Affiliates of website hosting companies.
Whenever you buy web hosting from a company that they recommend they earn a small commission for each cell at no cost to you.
Take advantage of this powerful and easy-to-use benefit of using social media to market your business.
No. 14 Learn More About Your Ideal Customer
In marketing, an Ideal Customer Profile is the characteristics of a company or the type of person you sell to that helps marketers and sales teams collect leads.
They are the definition of the perfect or dream customer for your business.
Social media can help you to find your ideal customer by connecting you with prospects that are more likely to do business with you.
By continually interacting with prospects and leads for your business on social media you will have a clearer definition of who your ideal customer is.
The way that social media helps you to do this is by allowing you to learn more about your online community as we interact with them.
You have the opportunity to learn who they are, their deepest fears, their deepest interests, the problems that they have, and most importantly the things that motivate them to make a purchase.
By knowing this information you will have the best idea about who your ideal customer is because you would be interacting with them every day.
You would also know what you need to do to help them because they would be sharing with you the things that keep them up at night and helping you to understand how you can help them get rid of these words.
By helping your prospect to move away from pain or towards pleasure you will be able to convert more of those prospects to leads and then to customers.
By also understanding the way your ideal customer thinks, communicates, and decides to make a purchase you will have valuable information to make your products and services better for them.
This is one of the biggest advantages when you use social media to market your business because you will be in the right contact with your ideal customer 24/7, be able use it will be able to use them to improve your business, your products, and your services.
No. 15 Run Ads
The last way that you can use social media to market your business is by running ads.
Running ads on social media gives you the instant ability to connect with thousands and even millions of prospects who need your product and service.
Running ads will help you to reach out to people who are interested in what you have to offer without any of the costs associated with marketing through traditional methods such as direct mail, print advertising, TV commercials, etc.
You would only pay for each click-through onto your site. This is known as a Pay Per Click (PPC) campaign.
Running ads on social media is without a doubt a powerful method to grow your business online.
One way to use social media ads to market and grow your business is that it gives you the ability to connect with leads.
It also gives you an instant opportunity to reach prospects who might be interested in your product and service without any potential costs associated with marketing through traditional means (direct mail, print advertising, TV commercials, etc.).
With the power of a Pay Per Click (PPC) campaign on social media ads growing your business online becomes easier and more cost-effective than ever.
By using social media ads to target people who are similar to the people who are already following and interacting with your business’s social media account you can give your business a huge opportunity to increase your brand awareness, website traffic, and lead generation.
This is because you will be advertising to people who are most likely to be interested in your business, products, and services.
Another reason is that using social media ads is one way of getting in organic traffic to your website.
Inorganic traffic is popular among entrepreneurs and marketers because it is able to get you, new customers and clients, almost overnight.
In this way, it is safe to say that perhaps the most powerful and effective way that social media can grow your business online is through the power of social media ads.
Conclusion – Use Social Media To Market Your Business These 15 Awesome Ways
In this article, we have looked at a topic of 15 ways that you can use social media to market your business online.
We hope that you have found this article to be helpful in helping you grow your business, get more customers, and more class.
If you need help with marketing your business then reach out to our team by setting up a free consultation where we will help you develop a marketing strategy that can help you to grow your business online.
Our team is ready to help you successfully market and grow your business online with the best chance of success possible.
If you have any questions about something we posted in the article and feel free to leave a comment in the comment section below.
We try to answer all of our comments and help as many people as possible on their journey to online success.